Silmäasema
Silmäasema is the largest Finnish optical retailer. The first Silmäasema store was opened in Kuopio in 1975. Today, the chain consists of 121 member stores, owned by ophthalmologists and opticians. With the extensive network of 121 stores serving customers in 88 different cities, Silmäasema is close to customers across Finland. The unique concept at Silmäasema combines the high level of professional skills, the latest medical know-how and the requirements set by the local atmosphere.
Nowadays, Silmäasema Fennica Oy offers all products and services for eye care.
The turnover of the whole chain in 2010 was over 60 million Euros.
The business concept at Silmäasema is to provide the customer with all the services related to vision and eye care. You can find an ophthalmologist and an optician at every Silmäasema store. There is also an optician at every Silmäasema store, who has been qualified with work ergonomics and its requirements to vision.
In addition to the basic examinations done by the optician and the ophthalmologist, the wide range of products and services at Silmäasema includes also optician's certifications for driver's license, and other statements and referrals to further examinations by ophthalmologists. Many of the practicing ophthalmologists at Silmäasema also operate as surgeons in local hospitals or private clinics. This allows customer to be treated by the same doctor even when demanding procedures are needed.
Silmäasema is a nationwide partner of the S Group, and its customer-owners collect Bonus with the S-Group's loyal customer card and points from all the services and products bought from Silmäasema. Bonus can not be received from hospital services.
Business concept: To offer the customer all the services and products related with vision and eye care.
| Founded: |
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1991 |
| Amount of member stores: |
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121 |
| Revenue in 2009: |
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59 M€ |
| CEO |
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Veli-Matti Riihimäki |
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